The Starbucks Formula for Social Media SuccessStarbucks has over 705,000 followers on twitter and over 5,428,000 fans on Facebook. You could say that they’re doing something right on the Web. What is it about Starbucks’s social media strategy that makes it so successful? Let’s analyze Starbucks social behavior across the Web: 1) Starbucks on twitter – Starbucks engages with customers on twitter, answerING questions, retweets, what people are
