Too much Soy Sauce can ruin the flavor of food, too little and the natural flavor isn’t enriched. With this principle in mind we engaged a Gyotaku artist (fish printer). He took just the right amounts of Sagawa Soy Sauce and used it as an ink on Washi paper to Illustrate the food. A calligrapher completed the idea with: Sagawa Soy Sauce. Just enough brings the taste alive. Just as Soy Sauce brings
![Best of Ogilvy Asia — Sagawa Soy Sauce: Japanese Paintings](https://cdn-ak-scissors.b.st-hatena.com/image/square/e5183c4a7e8643411793fe1e4e4fe2efa6967eaf/height=288;version=1;width=512/http%3A%2F%2Fbestofogilvy.asia%2Fwp-content%2Fuploads%2FSagawaSoySauceProjectsFeaturedImages-150x150.jpg)