Text alternatives - a decision tree - 4 Syllables1. What role does the image play? Purely decorative? If the image plays a purely decorative role on the page, use a blank text alternative: (alt=””). A screen reader will then ignore it. If you use decorative images regularly, ask your web designer or developer to create a style you can use to include the image via a style sheet. NOTE: In Word documents (not web pages or PDF documents) screen read
