The place: New York. The year: 1979. The magazine: PIM (Public Illumination Magazine), the world's smallest magazine of its kind (7x11 cm.) is born. Originally non-weekly, later non-monthly, then non-biannual, now non-occasional, PIM offers its readers tasty tidbits in words and pictures on a given topic each issue. Contributions are welcome from regular and irregular strictly pseudonymous contrib