A market for ideasA market for ideasA pioneering “innovation marketplace” is making steady progress A PROBLEM shared is a problem solved: that is the belief that inspired InnoCentive, a firm that describes itself as the “world's first open innovation marketplace”. Conceived in 1998 by three scientists working for Eli Lilly, a big drug company, InnoCentive was spun off as an independent start-up three years later. I
