38 Comments And how about the Granddaddy of them all – the Fedex Logo? And exactly how the fedex logo uses negative space??? I think you didn’t get what negative space is… https://upload.wikimedia.org/wikipedia/en/thumb/9/93/FedEx_Corporation_logo.svg/300px-FedEx_Corporation_logo.svg.png …so subtle… I just kick myself… Notice the arrow between the “e” and “x”. Yes, we all know about the FedEx arro