While "rakuten" does means "optimism" in Japanese, it sounds just plain weird in English, like a raccoon or something. Or ten of them. Totally unmemorable.

楽天

yyamano のブックマーク 2013/02/17 23:29

<blockquote class="hatena-bookmark-comment"><a class="comment-info" href="https://b.hatena.ne.jp/entry/133129474/comment/yyamano" data-user-id="yyamano" data-entry-url="https://b.hatena.ne.jp/entry/s/www.inc.com/geoffrey-james/worlds-dumbest-rebrand.html" data-original-href="https://www.inc.com/geoffrey-james/worlds-dumbest-rebrand.html" data-entry-favicon="https://cdn-ak2.favicon.st-hatena.com/64?url=https%3A%2F%2Fwww.inc.com%2Fgeoffrey-james%2Fworlds-dumbest-rebrand.html" data-user-icon="/users/yyamano/profile.png">World's Dumbest Rebrand?</a><ul class="comment-tag" style="list-style: none; margin: 0px;"><li style="float: left">[<a href="https://b.hatena.ne.jp/q/%E6%A5%BD%E5%A4%A9">楽天</a>]</li></ul><br><p style="clear: left">While &quot;rakuten&quot; does means &quot;optimism&quot; in Japanese, it sounds just plain weird in English, like a raccoon or something. Or ten of them. Totally unmemorable.</p><a class="datetime" href="https://b.hatena.ne.jp/yyamano/20130217#bookmark-133129474"><span class="datetime-body">2013/02/17 23:29</span></a></blockquote><script src="https://b.st-hatena.com/js/comment-widget.js" charset="utf-8" async></script>

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