"Before I make an investment,or support an acquisition,I sit quietly and ask myself“would I want this if it were free?”By this, I don’t mean as a customer, but rather “would I invest in this at a $0m pre-money valuation”or“would I want 100% ownership of this company if it cost me $0.”"
"Before I make an investment,or support an acquisition,I sit quietly and ask myself“would I want this if it were free?”By this, I don’t mean as a customer, but rather “would I invest in this at a $0m pre-money valuation”or“would I want 100% ownership of this company if it cost me $0.”"
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Would You Want It If It Were Free? - Brad Feld
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