Experimenters often ignore secondary metrics that impact the user experience such as JavaScript errors, customer-service calls, and Web-page loading time. Experiments at Amazon.com showed that every 100-ms increase in the page load time decreased sales by 1 percent, while similar work at Google reve

hirsato のブックマーク 2013/07/31 16:39

<blockquote class="hatena-bookmark-comment"><a class="comment-info" href="https://b.hatena.ne.jp/entry/156194090/comment/hirsato" data-user-id="hirsato" data-entry-url="https://b.hatena.ne.jp/entry/s/www.exp-platform.com/Documents/IEEEComputer2007OnlineExperiments.pdf" data-original-href="https://www.exp-platform.com/Documents/IEEEComputer2007OnlineExperiments.pdf" data-entry-favicon="https://cdn-ak2.favicon.st-hatena.com/64?url=https%3A%2F%2Fwww.exp-platform.com%2FDocuments%2FIEEEComputer2007OnlineExperiments.pdf" data-user-icon="/users/hirsato/profile.png">Online Experiments: Lessons Learned</a><ul class="comment-tag" style="list-style: none; margin: 0px;"><li style="float: left">[<a href="https://b.hatena.ne.jp/q/%E3%83%91%E3%83%95%E3%82%A9%E3%83%BC%E3%83%9E%E3%83%B3%E3%82%B9">パフォーマンス</a>]</li><li style="float: left">[<a href="https://b.hatena.ne.jp/q/Web%E3%82%B5%E3%82%A4%E3%83%88">Webサイト</a>]</li><li style="float: left">[<a href="https://b.hatena.ne.jp/q/Amazon">Amazon</a>]</li><li style="float: left">[<a href="https://b.hatena.ne.jp/q/%E5%A3%B2%E4%B8%8A%E7%8E%87">売上率</a>]</li><li style="float: left">[<a href="https://b.hatena.ne.jp/q/%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%82%A7%E3%83%B3%E3%82%B9">コンバージェンス</a>]</li><li style="float: left">[<a href="https://b.hatena.ne.jp/q/%E6%8C%87%E6%A8%99">指標</a>]</li><li style="float: left">[<a href="https://b.hatena.ne.jp/q/%E9%80%9F%E5%BA%A6">速度</a>]</li><li style="float: left">[<a href="https://b.hatena.ne.jp/q/%E3%82%B5%E3%83%BC%E3%83%90">サーバ</a>]</li><li style="float: left">[<a href="https://b.hatena.ne.jp/q/%E3%83%97%E3%83%A9%E3%83%83%E3%83%88%E3%83%95%E3%82%A9%E3%83%BC%E3%83%A0">プラットフォーム</a>]</li></ul><br><p style="clear: left">Experimenters often ignore secondary metrics that impact the user experience such as JavaScript errors, customer-service calls, and Web-page loading time. Experiments at Amazon.com showed that every 100-ms increase in the page load time decreased sales by 1 percent, while similar work at Google reve</p><a class="datetime" href="https://b.hatena.ne.jp/hirsato/20130731#bookmark-156194090"><span class="datetime-body">2013/07/31 16:39</span></a></blockquote><script src="https://b.st-hatena.com/js/comment-widget.js" charset="utf-8" async></script>

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Online Experiments: Lessons Learned

www.exp-platform.com2013/07/31

September 2007 85 W E B T E C H N O L O G I E S W hile at Amazon.com from 1997 to 2002, Greg Linden created a proto- type system that made personalized recommen- dations to customers when they plac...

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