A majority of Sweden’s advertisers now use some form of content marketing to enhance their brands, according to a November 2013 online survey by Novus for the Association of Swedish Advertisers. Yet there were still many marketers who didn’t have content marketing on their radar.
A majority of Sweden’s advertisers now use some form of content marketing to enhance their brands, according to a November 2013 online survey by Novus for the Association of Swedish Advertisers. Yet there were still many marketers who didn’t have content marketing on their radar.
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