"There has been considerable work on user browsing mod- els for search engine results, both organic and sponsored. The click-through rate (CTR) of a result is the product of the probability of examination (will the user look at the re- sult) times the perceived relevance of the result (probability o
"There has been considerable work on user browsing mod- els for search engine results, both organic and sponsored. The click-through rate (CTR) of a result is the product of the probability of examination (will the user look at the re- sult) times the perceived relevance of the result (probability o
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