Introducing our new column exploring how and why ideas succeed or fail. This month: the power and perils of a great backstory.; Dan Heath and Chip Heath are brothers and the authors of Made to Stick (Random House, 2007). Dan is a consultant at Duke Corporate Education, and Chip is a professor of Org
Introducing our new column exploring how and why ideas succeed or fail. This month: the power and perils of a great backstory.; Dan Heath and Chip Heath are brothers and the authors of Made to Stick (Random House, 2007). Dan is a consultant at Duke Corporate Education, and Chip is a professor of Org
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The Myth About Creation Myths
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