how to measure it... 発展途上の広告効果測定。いっぽうでwebに負けずにと、TV, Radio, billboard広告の測定方法改善にまで波及しているという。有名なことば"half their ad spending seems to work, they just can't tell which half."

yumikoblog のブックマーク 2007/12/16 20:49

<blockquote class="hatena-bookmark-comment"><a class="comment-info" href="https://b.hatena.ne.jp/entry/6824332/comment/yumikoblog" data-user-id="yumikoblog" data-entry-url="https://b.hatena.ne.jp/entry/biz.yahoo.com/ap/071215/ye_media.html?.v=2" data-original-href="http://biz.yahoo.com/ap/071215/ye_media.html?.v=2" data-entry-favicon="https://cdn-ak2.favicon.st-hatena.com/64?url=http%3A%2F%2Fbiz.yahoo.com%2Fap%2F071215%2Fye_media.html%3F.v%3D2" data-user-icon="/users/yumikoblog/profile.png">Yahoo Finance - Stock Market Live, Quotes, Business & Finance News</a><ul class="comment-tag" style="list-style: none; margin: 0px;"><li style="float: left">[<a href="https://b.hatena.ne.jp/q/advertising">advertising</a>]</li><li style="float: left">[<a href="https://b.hatena.ne.jp/q/%22ad%20spending%22">ad spending</a>]</li><li style="float: left">[<a href="https://b.hatena.ne.jp/q/web">web</a>]</li><li style="float: left">[<a href="https://b.hatena.ne.jp/q/%22online%20advertising%22">online advertising</a>]</li><li style="float: left">[<a href="https://b.hatena.ne.jp/q/measurement">measurement</a>]</li><li style="float: left">[<a href="https://b.hatena.ne.jp/q/%22traditional%20measures%22">traditional measures</a>]</li><li style="float: left">[<a href="https://b.hatena.ne.jp/q/%E5%BA%83%E5%91%8A%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A">広告効果測定</a>]</li><li style="float: left">[<a href="https://b.hatena.ne.jp/q/%E5%BA%83%E5%91%8A">広告</a>]</li><li style="float: left">[<a href="https://b.hatena.ne.jp/q/%E5%BA%83%E5%91%8A%E5%8A%B9%E6%9E%9C">広告効果</a>]</li></ul><br><p style="clear: left">how to measure it... 発展途上の広告効果測定。いっぽうでwebに負けずにと、TV, Radio, billboard広告の測定方法改善にまで波及しているという。有名なことば&quot;half their ad spending seems to work, they just can't tell which half.&quot;</p><a class="datetime" href="https://b.hatena.ne.jp/yumikoblog/20071216#bookmark-6824332"><span class="datetime-body">2007/12/16 20:49</span></a></blockquote><script src="https://b.st-hatena.com/js/comment-widget.js" charset="utf-8" async></script>

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