So why give away the bits? Well, traditional book publishers have three big imperatives today: (1) protect print sales for as long as possible (in order to fund a longer-term transition to a workable new business model); (2) help keep physical bookstores in business (for the reasons set out in this
So why give away the bits? Well, traditional book publishers have three big imperatives today: (1) protect print sales for as long as possible (in order to fund a longer-term transition to a workable new business model); (2) help keep physical bookstores in business (for the reasons set out in this
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Why publishers should give away ebooks
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