John Battelle observes: "How to build brand equity, awareness, preference, and the like, on the web? It's one of the largest questions facing the web economy. And while the thesis that Microsoft is pursuing is sound, the proof, well, that's quite a bowl of messy pudding at the moment."
John Battelle's Search Blog Thoughts on the intersection of tech, business, and society. Recent rumblings out of Redmond have stated that Microsoft, post the Yahoo axel wrap, will pursue and indepe...
John Battelle observes: "How to build brand equity, awareness, preference, and the like, on the web? It's one of the largest questions facing the web economy. And while the thesis that Microsoft is pursuing is sound, the proof, well, that's quite a bowl of messy pudding at the moment."
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John Battelle's Search Blog Independence for Microsoft? No Way. The Thesis Remains.
John Battelle's Search Blog Thoughts on the intersection of tech, business, and society. Recent rumblings out of Redmond have stated that Microsoft, post the Yahoo axel wrap, will pursue and indepe...
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