The economic potential of generative AI: The next productivity frontierThis article is a collaborative effort by Michael Chui, Eric Hazan, Roger Roberts, Alex Singla, Kate Smaje, Alex Sukharevsky, Lareina Yee, and Rodney Zemmel, representing views from QuantumBlack, AI by McKinsey; McKinsey Digital; the McKinsey Technology Council; the McKinsey Global Institute; and McKinsey’s Growth, Marketing & Sales Practice. The speed at which generative AI technology is developi
