Using survival models for marketing attribution
Revolutions Milestones in AI, Machine Learning, Data Science, and visualization with R and Python since 2008 by Andrie de Vries Prior to joining Revolution Analytics in March this year, I spent several years in the field of market research and survey analytics. During this period, I spent a few months consulting to a digital marketing agency based in London. My role was to help build their capabil
Webinar: Survival Analysis for Marketing Attribution - July 17, 2013
Webinar: Survival Analysis for Marketing Attribution - July 17, 2013 A central question in advertising is how to measure the effectiveness of different ad campaigns. In online advertising, including social media, it is possible to create thousands of different variations on an ad, and serve millions of impressions to targeted audiences each day. Rather too often, digital advertisers use the last c
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