The story behind our Stats Engine
Classical statistical techniques, like the t-test, are the bedrock of the optimization industry, helping companies make data-driven decisions. As online experimentation has exploded, it’s now clear that these traditional statistical methods are not the right fit for digital data: Applying classical statistics to A/B testing can lead to error rates that are much higher than most experimenters expec
Inclusion is Innovation
We’re activating the same ingenuity, intention, and experience behind our most groundbreaking technological innovations to develop solutions to the diversity and inclusion challenges in our workplace and our world. Stories behind the innovation You can’t make a breakthrough without breaking something: systems that don’t support us all, barriers that prevent access, mindsets that no longer serve us
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