Logitech made a brainstorming session, a focus group and means tested variability study (ok, we made this one up) recently, and concluded that its name is not hip enough for the younger crowd, then changed the title of its new line of accessories to Logi. Read more on “Phone Arena”
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“Logi Circle Review” - GizAntenna
“It’s hip to be square with the new Logi Blok iPad Air 2 cases” - GizAntenna
“Logitech's new Logi brand debuts with the BLOK family of durable iPad cases” - GizAntenna
“Logitech drops the 'tech' with new Logi products” - GizAntenna
