The desire for well-being and the avoidance of suffering arguably underlies all behavior (Argyle 2001; Layard 2005; Gilbert 2006; Snyder and Lopez 2009). Indeed, across a wide range of cultures, people regularly rank happiness as what they want most in life (Argyle 2001; Layard 2005; Lyubomirsky 2007) and numerous countries have attempted to introduce indices of well-being, such as Bhutan’s Nation