5 Universal Principles For Successful eCommerce-Sites — Smashing MagazineWhen was the last time you called customer support because you were having problems checking out online? Probably never! Cart abandonment rate is at around 60%, and most of it happens before the user even begins the checkout process. Sometimes, convincing your customers to trust you is your biggest challenge. There is no “Consumer Trust for Dummies,” but as eCommerce designers, we need to focus on
