Brainstorming Does Not WorkBrainstorming was invented by advertising executive Alex Osborn in 1939 and first published in 1942 in his book How to Think Up. This is a typical description, from James Manktelow, founder and CEO of MindTools, a company that promotes brainstorming as a way to “develop creative solutions to business problems”: Brainstorming is often used in a business setting to encourage teams to come up with or
