Fresh vs. Familiar: How Aggressively to Redesign
Summary: Users hate change, so it's usually best to stay with a familiar design and evolve it gradually. In the long run, however, incrementalism eventually destroys cohesiveness, calling for a new UI architecture. You often hear design team members (or their management) say, "We need a fresh design." This usually gets redesign projects off on a wrong footing, with the wrong goals and strategy. Ty
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