User Motivation Determines the Best Color Scheme for Your Website by Tommi KaikkonenTommi Kaikkonen Articles about the web, design, tech, business and startups. About @tommikaikkonen feed Note: this post is based on a part of my Bachelor’s thesis, The Role of Online Store Atmospherics in Consumer Behavior [pdf]. Check it out if you want to see the references and learn more about the subject. Why the Web Is White The majority of websites are composed of a bright, usually white ba
