A Tribute to the REI 1440 Project - Uncommon Path – An REI Co-op Publication
There are 1,440 minutes in a day. That’s 1,440 opportunities to step outside, to experience something new, to see the world a little differently. We wanted to cherish those moments. Thus, on November 26, 2012, we launched the REI 1440 Project—a celebration of every single minute spent outside. It was our homage to outdoor adventure. The website began as an empty timeline, an open invitation to the
Form Follows Function
Form Follows Function project is a collection of entrancing and engrossing "interactive experiences", each experience has its own unique design and functionality. The award-winning project includes a spinning navigation wheel on the website, with each interactive experience represented by a poster. By clicking on a poster, an interactive experience opens up. Each one is as much a piece of art as i
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