on Service Design
The document discusses service design and experience mapping. It provides an example of an experience map created for Rail Europe to map out a customer's experience in planning, booking, traveling and returning from a rail trip in Europe. The experience map charts the customer's process, touchpoints, feelings and thoughts throughout the different stages. It then identifies opportunities to improve
Adaptive Path
Five years ago, Adaptive Path was acquired by Capital One. This year, we’re closing up all Adaptive Path events to evolve how we engage with the design community. Together, with the legacy of Adaptive Path and the creative power of 450+ designers at Capital One, we’re building what’s next, and look forward to sharing and connecting with you soon! Our archived blogs are still available on Medium, i
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