Free AdWords Scripts
A blog dedicated to AdWords Scripts. Always on. Always Free. Google changed how Close Variants work and now exact match keywords may also show an ad when Google believes the meaning of the search is the same as the keyword. Kind of like a synonym, but potentially even broader. So here's a script you can use to see exactly what Google considers to be a 'close variant'. The script pulls all queries
7 ways small retailers can compete with retail giants using Google Shopping
Search Engine Land » Platforms » Google » Google Ads » Google Shopping ads » 7 ways small retailers can compete with retail giants using Google Shopping 7 ways small retailers can compete with retail giants using Google Shopping Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Pro
Auto Add ValueTrack Params To All Destination URLs
A blog dedicated to AdWords Scripts. Always on. Always Free. Today we have a script that will help make sure all of your keywords are tagged with the appropriate ValueTrack parameters. You can use this to ensure that all of your tracking params are added correctly to your urls. You can add your own query string parameters to the mapping at the top of the script. For example, if all the keywords
See Hour-by-Hour Trends In AdWords With Heat Maps
See Hour-by-Hour Trends In AdWords With Heat Maps Former Googler Daniel Gilbert shares an AdWords Script from Brainlabs that will automatically create heat maps from your data. Everybody loves heat maps! They make it so much easier to see patterns in your data. They’re especially good for looking at how performance changes over the hours of the day and the days of the week: with 168 different data
10 Common Mistakes When Setting Up Audiences In AdWords
Search Engine Land » Platforms » Google » Google Ads » Google Shopping ads » 10 Common Mistakes When Setting Up Audiences In AdWords 10 Common Mistakes When Setting Up Audiences In AdWords Building audiences in AdWords. Are you doing it wrong? Columnist Rebekah Schelfhout describes ten common mistakes and explains how to avoid them. I think it’s clear that the hot concept of the year has been that
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