Guardian Unlimited Books : One in three has bought a book just to look intelligentBooks are the new snobbery, according to a survey today. Social competitiveness about which titles we read has become one of the new mass forces of the era and only middle-aged people are relatively free of it. Driven partly by pressure from incessant literary prize shortlists, more than one in three consumers in London and the south-east admit having bought a book "solely to look intelligent", th
