E-Commerce Checkout Usability: An Original Research Study – Baymard Institute
Research Topic Cart & Checkout Usability Research 70% of all e-commerce visitors abandon their shopping cart. Why? At Baymard we’ve tracked the global average cart abandonment rate for 14 years, and it currently sits at 70.19%. After e-commerce sites have invested vast resources in “first in mind” strategies, Pay Per Click campaigns, beautifully crafted homepage imagery, faceted search logic, etc.
18 Great Shopping Carts to Power Your Online Store — SitePoint
November 9, 200918 Great Shopping Carts to Power Your Online Store The ecommerce boom shows no signs of slowing down any time soon, and each year the amount spent during the holiday season continues to increase. The question of getting into the market is a fairly easy one if you have products to sell, but how do you even begin to sort through the hundreds of shopping cart options that are in the s
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