Using personas in product design - Frontend.com
Written by Frank Long This research paper was first published in the Irish Ergonomics Review, Proceedings of the IES Conference 2009, Dublin ISSN 1649-2102 - ©Copyright 2009 Abstract The use of personas as a method for communicating user requirements in collaborative design environments is well established. However, very little research has been conducted to quantify the benefits of using this tec
特性リストペルソナ―網羅性を高めた新たなペルソナ法のアプローチ／HCD-Net通信 #16 | HCD-Net通信
7月19～24日にかけて米国サンディエゴで開催されたHCI※に関する国際会議「HCI International 2009」において、著者は「全体記述ペルソナ vs. 特性リストペルソナ（原題: Full Description Persona vs. Trait List Persona）」という、従来のようなフルテキストによるペルソナ記述ではなく、特性リストを使って網羅性を向上させたペルソナ記述の提案を行った。 この考え方はそのままシナリオ記述にも適用でき、その場合は特性リストシナリオという方法でも表現可能である。これまでのペルソナ（これを全体記述ペルソナ「Full Description Persona」と呼んでいる）と私が新たに提案する特性リストペルソナの両者を併せてプレゼンを行ったところ、反響はなかなかのようで、提示したプレゼン用のデータを希望する人もでてきたほどだ。 これまでの
Carsonified » How to Understand Your Users with Personas
Personas are a powerful tool for helping you to better understand the needs of your users. In this comic, drawn exclusively for Think Vitamin, you’ll learn more about Personas and how they’ll revolutionize the way you design and build web sites. Come hear Dan Cederholm, Jason Santa Maria, Joshua Davis, Bill Buxton, Daniel Burka, Elliot Jay Stocks and more speak at The Future of Web Design NYC on N
Persona Format - Fluid - Fluid Project Wiki
Fluid Persona FormatThis persona format was created to organize information in the Fluid Personas. The format chosen was based on the 11850928 of many persona examples below. Page 1: Summary Page 2: More Details Comparative AnalysisTodd Warfel Example Persona From: http://www.slideshare.net/toddwarfel/data-driven-personas PositivesNice categorization: "The Moderately Seasoned Professional"Nice tag
User Research for Personas and Other Audience Models :: UXmatters
This is not going to be an article about personas or even what distinguishes a good persona from a bad one. Instead, this article is about the ingredients we can draw on when creating audience models and some alternative ways of communicating the results of an audience analysis. First, however, let me briefly discuss what we generally mean when we talk about personas and the role they play in the
ペルソナを利用し、カスタマー・セントリックな会社に――ジョナサン ブラウン氏／WAISレポート | Web担当者Forum
【WAIS JAPAN 2008 基調講演1】 ペルソナを利用し、 カスタマー・セントリックな会社に フォレスター・リサーチ・ジャパン株式会社／ジョナサン ブラウン氏 10月17日に行われた「Web担当者Forumミーティング WAIS JAPAN 2008」 最初に行われた基調講演では、ペルソナを活用し、顧客中心になって顧客満足度、企業価値を高めるために企業は何をすればいいのか？ について、カスタマー・エクスペリエンスのシニアアナリストである、フォレスター・リサーチのジョナサン氏が講演を行った。 WAIS JAPAN 2008のキーである“本当のユーザー視点の獲得”において重要な役割を果たすのが、基調講演のテーマでもあるペルソナだ。ペルソナとは、“企業が提供する製品・サービスにとって最も大事な顧客の属性、行動、ゴールを表す象徴的なモデル”。想像によるユーザーや抽象的な存在ではなく、姓名、
Personas 99% Bad? – peterme.com
peterme.com Thoughts and essays from the guy who coined the word "blog." Over the last few days, I’ve taken part in (and facilitated parts of) an intense workshop meant to define the user experience of a new product. In the room we had representatives from pretty much the entire team — software engineers, hardware engineers, industrial designers, interaction designers, marketing, brand, and even t
Building a Data-Backed Persona - Boxes and Arrows
Incorporating the voice of the user into user experience design by using personas in the design process is no longer the latest and greatest new practice. Everyone is doing it these days, and with good reason. Using personas in the design process helps focus the design team’s attention and efforts on the needs and challenges of realistic users, which in turn helps the team develop a more usable fi
Adaptive Path
Join AdaptivePath.org for an evening of lightning talks about design for social impact at CounterPulse. We’ve invited five people who are using the power of design to make a positive impact on our world and our region. Come learn about our speakers’ work with non-profits, government agencies, and industry to serve vulnerable populations and foster a more inclusive world.
Storyboards, Scenarios, Design Personas
Certain features will cause a product to fail if they are missing, but will not motivate buyers when present (hygenic factors). Few designs identify motivational requirements, those key differentiators just as vital as bare minimum function and satisfaction. A survey might determine four out of five consumers prefer one quality over another. Using scenarios and personas designers can develop a qua
Personas and the Role of Design Documentation - Boxes and Arrows
I’d seen hard work on personas delivered in documentation to others downstream, where they were discussed for a little while during a kick-off meeting, and then hardly ever heard from again. In User Experience Design circles, personas have become part of our established orthodoxy. And, as with anything orthodox, some people disagree on what personas are and the value they bring to design, and some
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What’s My Persona? Developing a Deep and Dimensioned Character :: UXmatters
CivicActions | Whoops
ペルソナデザイン54
quelles-sont-les-enseignes-dediees-au-marketing-de-reseau – Hceye.org
What is the Difference Between Personae and Segmentation?
Reconciling Market Segments and Personas
Personas and Storytelling - Whitney Interactive Design
Personas, Goals, and Emotional Design :: UXmatters
Getting from research to personas: harnessing the power of data