In the spring of 2013, after I finished a custom typeface for Facebook, designer Scott Boms asked if I’d be interested in reworking the company wordmark. At the time they were rethinking a number of brand elements and including the wordmark seemed logical. The original was a lightly modified version of my typeface Klavika, released in 2004, so it seemed like a reasonable starting point for the nex
![The New Facebook Wordmark, a Backstory | Process Type Foundry](https://cdn-ak-scissors.b.st-hatena.com/image/square/4e6fdb1595155b15c267f6b688f8d47cc9a5e6bf/height=288;version=1;width=512/http%3A%2F%2Fprocesstypefoundry.com%2Fimages%2Fblog%2F2015%2F07%2FWordmark-Redesign-Slide.png)