8 Brands That Have Found Success on Facebook & What We Can Learn
8 Brands That Have Found Success on Facebook & What We Can Learn Any brand worth their social media salt has a presence on Facebook. But just because a brand is online, doesn't necessarily mean that it is doing a good job. While it's possible to suggest some tips and best practices, there's no greater teacher than learning from example. Below, find eight brands that have found success on Facebook,
4 Ways to Set Up a Storefront on Facebook
With more than 500 million active users on Facebook, there are more potential customers using Facebook than there are logging into eBay and Amazon combined. Most of these users don't see the site as a purchasing platform, but more and more businesses are adding an option to use the social networking site to browse and buy their products. These four Facebook apps offer flexible options for adding a
Empowered
What's The Social Technographics Profile Of Your Customers? Companies often approach Social Computing as a list of technologies to be deployed as needed — a blog here, a community there — to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for. You can use t
Barcode Hero - Scan barcodes on your phone and have more fun shopping
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2010年のソーシャルメディアマーケティング予測 - ソーシャルメディアマーケティング(SMM).jp
もう2010年に入ってからだいぶ経ちましたが、昨年の１月に書いた2009年のソーシャルメディアマーケティング予想の2010年版です。 １．検索の変化 各種ソーシャルメディアのデータが検索に反映されることで、検索の仕組みが大きく変わります。これによってユーザーの行動様式が大きく変わるため、それにスムーズに対応できた企業が大きく露出を増やすことになります。 行動履歴、位置情報、リアルタイム、ソーシャルグラフ、がキーワードです。 ・行動履歴 検索したユーザーがソーシャルメディア内で前後にどのようなページを見ていたか、 その記事を投稿したユーザーが前後にどのような投稿をしていたかによって検索結果が 変わります。これによって情報のコンテキストが重視されるようになります。 ・位置情報 どこで検索されたか、どこで情報が投稿されたかが検索結果に反映されます。今まではどこで検索されたかを元にしてユーザーにあ
5 Steps to Building Social Experiences - Boxes and Arrows
Nowadays everyone wants social in their sites and applications. It’s become a basic requirement in consumer web software and is slowly infiltrating the enterprise as well. So what’s a designer to do when confronted with the requirements to “add social”? Designing social interfaces is more than just slapping on Twitter-like or Facebook-like features onto your site. Not all features are created equa
Designing Social Interfaces: Overview and Practical Techniques — Smashing Magazine
We control the flow of user interaction on our websites. By crafting an interface to facilitate certain behaviors, we can influence the direction in which our community goes. In this article, we’ll demonstrate the power of social interface design and what it can do for you, using several practical examples. The standard approach to interface design is to craft a channel that allows you to easily a
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