Parenting your way Visual identity designed for a brand new retail baby products company, “LoveNoobs”. LoveNoobs is a team of experienced baby product creators for every kind of carer of every kind of baby and toddler. The visual identity was inspired by the double ‘oo’ within LoveNoobs, expressing the wide eyes of a newborn – and of everyone who is a “noobie” to parenting! Every product, its nam