directdailyGreat stunt for the New Zealand Breast Cancer Foundation to generate awareness about the importance of an early detection of breast cancer. Inflatables in the shape of tumors were placed in the streets, in the middle of people's way. The campaign's claim was "The longer you wait, the bigger the problem gets." Agency: Colenso BBDO Auckland, New Zealand. The African continent has the world’s highest
53 Mind-blowing Uses of Typography | Envato Tuts+
