Outcome Over Output: Also Impact and EffortOutcome Matters MostGusto is reflecting on how we observe our own activity and results. We have been wildly, improbably successful in our niche of payroll and benefits for small businesses. What do we do next? And how do we decide? Our conversation got me thinking. “How are we doing?” Such a simple question to ask but how very many ways to mess up answering it. “How are we doing?” is immediately f
