HATSUNE MIKU | Direct Lions | Winners & Shortlists | Cannes Lions International Festival of CreativityThe shared goal of Google and music software company Crypton for this direct campaign was to encourage people to participate in creativity on the Web. The target audience is anyone who has the desire to express his/her own creativity through music, illustrations, animations, etc. By appealing to the general public creative possibilities for the future of the Web, the strategy of the campaign was t
