Cookpad Case Study Cookpad.com (TYO:2193) is Japan’s No.1 recipe website. With more than fifteen million users and one million online recipes, Cookpad.com dominates the market of recipe search and sharing. In fact, according to Cookpad.com’s internal research, 50% of Japanese women in their 20s and 30s use Cookpad.com as their primary source of recipes and cooking advice. So, how does Cookpad.com
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