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If social media warranted a mantra, it would sound something like this, “Always pay it forward and never forget to pay it back…it’s how you got here and it defines where you’re going.”
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What Job Does Social Media Do For You?
Coca-Cola Marketing Shifts from Impressions to Expressions - Joe Tripodi - Harvard Business Review
Coca-Cola Marketing Shifts from Impressions to Expressions - Joe Tripodi - Harvard Business Review
Social Media’s Critical Path: Relevance to Resonance to Significance
Management by Imagination - Roger Martin - Harvard Business Review
Earth, Inc.: Using Nature's Rules to Build Sustainable Profits - Harvard Business Review
Let Your Customers Persuade Themselves - Michael Schrage - Harvard Business Review
