Betaworks' Vision For the Future of Online News
One of the most talked about companies for online news right now isn't a journalism outlet or a media conglomerate, but rather a small startup incubator and investor located in the heart of Manhattan's meatpacking district. Betaworks, which describes itself as "a company that builds companies," has been in the news a lot lately for acquiring and developing media properties. In July, Betaworks boug
What Is Facebook EdgeRank and Why Does It Matter?
The average Facebook user spends more than a quarter of his or her time on the site scrolling through the News Feed. For users, that means a lot of baby pictures and stale memes. For brands, it represents an opportunity. See, Facebook brand pages don't attract consumers -- far from it. Virtually every fan of a brand, such as Coke, will never return to its page after an initial Like (if they even v
How Klout Can Score You the VIP Airport Treatment
Now your Klout score can get you the VIP treatment at the airport. Klout announced a new partnership with American Airlines Tuesday that allows influencers with a Klout score over 55 to access 37 of the airline’s Admirals Clubs in 22 different cities, regardless of whether or not they’re flying American. To take advantage of the perk, Klout users need to go to a special page on American Airlines'
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