Why Atlassian is to Software as Apple is to Design
There are only 3 enterprise-grade technology products I’ve ever seen that sell themselves. Two of them are from Apple; the other is from Atlassian. How many Apple salespeople have ever called you to sell you the iPhone, or iPad? Zero. How many Atlassian salespeople have called to sell you Confluence? You guessed it - zero. If you believe as Marc Andreeson does, that software is eating the world,
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