Rewrites product URLs to the shorter version using Amazon's ASIN number (which is also used by Endless.com and Target.com) Before and After of Kindle's url : http://www.amazon.com/Kindle-Amazons-Wireless-Reading-Generation/dp/B00154JDAI/ref=sr_1_1?ie=UTF8&s=electronics&qid=1245181042&sr=8-1 http://amazon.com/o/ASIN/B00154JDAI Amazon category/node pages are also shorten. If you think the shorten li