Amish Letter Writer by Horace PippinWe write texts for different purposes, but there’s one thing we all have in common—we write online. On the web, things work a little bit awkwardly. You may have already learned from companies’ writing style guides or articles here on Medium that the following factors help retain readers’ attention: Keeping paragraphs shortCombining shorter and longer sentencesUs
![People Don’t Read Online—They Scan. This Is How to Write for Them](https://cdn-ak-scissors.b.st-hatena.com/image/square/f4cb835584268ef12d220f4578d26a12d02e5c0a/height=288;version=1;width=512/https%3A%2F%2Fmiro.medium.com%2Fv2%2Fresize%3Afit%3A1200%2F1%2A3C24LrDGgqOHx8iZ7_Ibew.jpeg)