2021年6月に開催されたApple社のディベロッパー向けイベント「WWDC21」にて(メールマーケティングに関わる人にとっては)衝撃的な発表がなされました。 "In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. The new feature helps users prevent senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location." ~Ma
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