Why 11 Businesses Launched Online Instead Of With a StorefrontWhy 11 Businesses Launched Online Instead Of With a Storefront Ever wonder why some businesses choose to nix the brick and mortar? Mashable spoke to 11 businesspeople about their decision to exist entirely online. Scroll through the gallery to discover real-world advice from web entrepreneurs in every industry from jarred pickles to online clothing swaps. They've explained why online storefronts w
