HOW TO: Build Your Brand on Tumblr
But, you might wonder, is Tumblr right for me and my business? Who uses the platform, and how do I engage the users who are there? What can I expect to achieve? Let's take a look. Is Tumblr Right for My Business? Tumblr has two big advantages over other blogging platforms. First, it has built-in tagging and sharing capabilities that makes your content easily discoverable and spreadable among Tumbl
3 Tips for Building a Web App That Can Scale
Lew Cirne is founder and CEO of New Relic, the leading SaaS-based web application performance management company supporting 10,000 customers including companies from Comcast to Zynga. Twitter generates about eight terabytes of data a day. That’s a hell of a lot of data for one application. Some SaaS companies might look at that number and think that they’ll never need to handle that much data, or
Google+ Tips & Tricks: 10 Hints for New Users
Using Google+? Add Mashable to your circles. You'll get the latest about new Google+ features and tips and tricks for using the platform as well as top social media and technology news. Do you still consider yourself a noob when it comes to Google's social platform? If so, we've got some handy hints to help you out. From quicker sharing options to better content curation via savvy privacy settings
HOW TO: Gamify Your Marketing
The scale of the audience accessible through gaming is simply staggering. In terms of potential reach, it rivals television as a medium. Yet, according to Forrester, 84% of marketers have no plans to use games in their marketing efforts. Is this a giant missed opportunity just waiting to be seized? Or is the notion of “gamification” just one more chance for marketers to fall prey to Shiny Object S
HOW TO: Make a Google+ Desktop App
[img src="https://ssl.gstatic.com/images/icons/gplus-64.png" caption="" credit="" alt=""]As Google+ adoption continues to soar, one little annoyance is thwarting Google+ bliss: Dealing with other Google accounts. Google+ requires a Google Profile -- and right now, Google Apps users (people who use Google services at their private or work domain) don't have access to a Google Profile. That will cha
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Self-Employed? How to Give Yourself a Raise in 2012
45 New Digital Media Resources You May Have Missed
