7 Best Practices for Improving Your Website's Usability
2. Use Headings to Break Up Long Articles A usability study described in an article by web content management expert Gerry McGovern led him to the conclusion that Internet readers inspect webpages in blocks and sections, or what he calls "block reading." That is, when we look at a webpage, we tend to see it not as a whole, but rather as compartmentalized chunks of information. We tend to read in b
Why 11 Businesses Launched Online Instead Of With a Storefront
Why 11 Businesses Launched Online Instead Of With a Storefront Ever wonder why some businesses choose to nix the brick and mortar? Mashable spoke to 11 businesspeople about their decision to exist entirely online. Scroll through the gallery to discover real-world advice from web entrepreneurs in every industry from jarred pickles to online clothing swaps. They've explained why online storefronts w
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