7 Best Practices for Improving Your Website's Usability
2. Use Headings to Break Up Long Articles A usability study described in an article by web content management expert Gerry McGovern led him to the conclusion that Internet readers inspect webpages in blocks and sections, or what he calls "block reading." That is, when we look at a webpage, we tend to see it not as a whole, but rather as compartmentalized chunks of information. We tend to read in b
HOW TO: Build Your Brand on Tumblr
But, you might wonder, is Tumblr right for me and my business? Who uses the platform, and how do I engage the users who are there? What can I expect to achieve? Let's take a look. Is Tumblr Right for My Business? Tumblr has two big advantages over other blogging platforms. First, it has built-in tagging and sharing capabilities that makes your content easily discoverable and spreadable among Tumbl
3 Tips for Building a Web App That Can Scale
Lew Cirne is founder and CEO of New Relic, the leading SaaS-based web application performance management company supporting 10,000 customers including companies from Comcast to Zynga. Twitter generates about eight terabytes of data a day. That’s a hell of a lot of data for one application. Some SaaS companies might look at that number and think that they’ll never need to handle that much data, or
Why 11 Businesses Launched Online Instead Of With a Storefront
Why 11 Businesses Launched Online Instead Of With a Storefront Ever wonder why some businesses choose to nix the brick and mortar? Mashable spoke to 11 businesspeople about their decision to exist entirely online. Scroll through the gallery to discover real-world advice from web entrepreneurs in every industry from jarred pickles to online clothing swaps. They've explained why online storefronts w
HOW TO: Gamify Your Marketing
The scale of the audience accessible through gaming is simply staggering. In terms of potential reach, it rivals television as a medium. Yet, according to Forrester, 84% of marketers have no plans to use games in their marketing efforts. Is this a giant missed opportunity just waiting to be seized? Or is the notion of “gamification” just one more chance for marketers to fall prey to Shiny Object S
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10 Tips for Better B2B Community Management
