“If you cannot measure it, you cannot improve it” – Lord Kelvin This article is a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business. It is a completely updated rewrite of an older post. For this version, I have co-opted two real experts in the field: Ron Gill, (CFO, NetSuite), and Brad Coffey (VP of Strategy, HubSpot), to add expertise,
![SaaS Metrics 2.0 - A Guide to Measuring and Improving what Matters - For Entrepreneurs](https://cdn-ak-scissors.b.st-hatena.com/image/square/03df4df716748811e4914b3e3e3acab7a3b232ec/height=288;version=1;width=512/https%3A%2F%2Fwww.forentrepreneurs.com%2Fwp-content%2Fuploads%2F2013%2F01%2FFo-GPs6Mf5VWJdWVe47Ok0wxYLzdl9xcnlXfWf3-O1s.jpg)