生活総研 ONLINE - 生活者の現在と未来が見えてくる -Hakuhodo Institute of Life and Living (HILL) is a research organization established in 1981 by Hakuhodo, Japan’s second largest advertising company. With a mission to realize Hakuhodo’s Sei-katsu-sha Insight philosophy, HILL researches the perceptions and behaviors of sei-katsu-sha, a term we use in place of “consumer” to mean the holistic person with a lifestyle, aspirations, and dreams. Tracking
