Original Promotional Products Designed in Europe | aiiaAIIA - UNIQUE PROMO GIFTS POWERED BY EMOTIONS Human beings are powered by emotions, not by reason. Before understanding, we feel. And making people feel good about a brand, getting a positive emotion, is key. That is what makes the difference. To get emotions back into business in this period when cost-cutting is king is very difficult. We are always under pressure, and rationality is reassuring.
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